Unicorn Pitch Hub

Market Context & Problem

The venture investment and startup pitching market remains fragmented and largely closed.
Startups are forced to rely on personal networks, accelerators, or offline demo days with limited access and opaque selection processes. Investors, in turn, face an overwhelming and unstructured flow of pitches, inconsistent quality, and a lack of standardized evaluation.
Most existing platforms either function as static startup directories or replicate demo-day formats without solving the core issue: a transparent, scalable, and intelligent mechanism for matching startups with investors.

What the INVIX Team Built

INVIX acted as the product architect and creator of the entire platform concept:

• defined the live-pitching format as the core interaction model;
• designed user journeys for both startups and investors;
• built the structure of personal dashboards for submitting, viewing, and analyzing pitches;
• integrated AI-based evaluation and recommendation logic;
• designed the platform as a scalable ecosystem rather than a one-off event product.

A key focus was ensuring transparency, verifiability, and comparability, differentiating the platform from closed venture clubs and offline demo days.

INVIX Product Solution

Unicorn Pitch Hub is a proprietary INVIX product designed as a live online pitching platform where startups and investors interact in real time.
The platform combines:

• live startup pitch sessions,
• project verification,
• AI-driven pitch analysis,
• structured startup–investor matching.

Instead of acting as a passive listing or media format, Unicorn Pitch Hub creates an active environment where startups gain direct access to investors, and investors engage with a filtered, structured, and comparable deal flow.
AI is used not as a cosmetic feature, but as a core layer for analysis, navigation, and decision support.

INVIX Role & Approach

• identified the systemic inefficiency in the venture pitching market;
• designed the product architecture and interaction model;
• laid the foundation for international scalability;
• established a unified digital standard for startup–investor interaction.

This case reflects INVIX’s core philosophy: building products that restructure markets, rather than simply digitizing isolated processes.

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