SkyLove

Market Context & Problem

Modern dating apps successfully solve the problem of initial знакомства, but often fail to structure what comes next.
After a match, interactions frequently stall in endless chats or become ambiguous: who initiates, who pays, and how time, attention, and real-world meetings are valued.
At the same time, the creator economy has proven that users are willing to pay for content, access, and personal attention. However, these monetization models are rarely integrated into dating experiences in a transparent and structured way.
The core market gap lies in the absence of a clear and legitimate model for monetizing interaction within dating and social connections.

What the INVIX Team Built

The INVIX team designed SkyLove as a consumer product with a clear economic logic:

• integrated dating mechanics with paid interaction models;
• designed event creation flows with optional paid participation;
• implemented a content system inspired by creator platforms;
• built transparent payment, access, and expectation rules;
• structured the user journey from initial match to monetized interaction.

The focus was not on gamifying dating, but on making the economics of interaction explicit, fair, and manageable for both sides.

INVIX Product Solution

SkyLove is a proprietary INVIX consumer application positioned at the intersection of dating, events, and creator economy mechanics.
The product combines:

• classic dating features such as profiles, swipes, and matches,
• the ability to create and join events,
• paid access to content and real-world interactions.

SkyLove allows women to monetize:

• exclusive content,
• personal attention,
• participation in meetings and events,

while giving men a transparent way to pay for access, experiences, and interaction, without informal negotiations or unclear expectations.

INVIX Role & Approach

• identified the overlap between dating behavior and creator economy models;
• formalized paid interaction in a transparent and legitimate way;
• designed the product without ambiguity or hidden assumptions;
• laid the foundation for a scalable, high-engagement consumer product.

SkyLove reflects INVIX’s approach to social products:
when interaction has value, it deserves a clear and honest economic model.

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